Brand Style Handoff

Fonts

The brand uses two specialty typefaces: Adobe Garamond Pro (serif, for the property name and headings) and Elza (sans-serif, for addresses and supporting copy). They’re licensed through Adobe Fonts.

Most people opening a Word doc or email won’t have those fonts installed, which means the layout breaks for them. To avoid that, pair each brand font with a system fallback that ships on every computer:

• Georgia stands in for Adobe Garamond Pro.
• Arial stands in for Elza.

The rule of thumb: if the file is a finished artifact (PDF, printed sign, exported image), use the brand fonts. If the file stays editable and will be opened or forwarded by other people (Word, Excel, email signatures, resident forms), use Georgia and Arial. That way every recipient sees a clean, intentional layout rather than a broken one with a missing-font substitution.

Logo variants

There are four logo variants plus a standalone logomark. Pick by asking: how much does this audience already know about the property, and how far does the artifact travel?

• Variant 1 — name only. Use for digital and everyday signage where the address is already understood (web header, internal documents, in-building notices).
• Variant 2 — stacked. Use for square crops, embroidery, social avatars, and tight horizontal spaces.
• Variant 3 — name with location. Use for exterior signage and the front of business cards. The street line orients people who are arriving.
• Variant 4 — name with full address. Use for formal stationery, plaques, and anything that leaves the building, where the city and state need to ride along.
• Logomark (no type). Use only when the audience already knows the property — favicon, lapel pin, embroidery detail, social avatar.

When in doubt, choose the variant with the most context. It’s better for a piece to over-explain the property than for someone to receive a logo they can’t place.