Logo

Logo & Typography System

Typography

The identity system is built on two typefaces selected during the brand exploration process.

Primary · SerifAdobe Garamond Pro

THE WARRINGTON

Weight: Semibold (600) — selected for its commanding presence at display sizes without losing the elegance of the Garamond letterforms. The semibold weight holds up well on signage, embroidery, and digital at any scale.

Used for the property name, headings, and any primary typographic element. Always set in uppercase with generous letter-spacing.

Specimen

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Secondary · Sans-SerifElza

3831 TURTLE CREEK BLVD · DALLAS, TEXAS

Weight: Regular (400) — a clean, contemporary sans-serif that complements Garamond without competing with it. Its open, geometric forms read clearly at small sizes and provide a modern counterpoint to the serif headline.

Used for addresses, subheads, supporting copy, and wayfinding. Set in uppercase with wide tracking for secondary lockup lines; sentence case at regular tracking for body text.

Specimen

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789

Logotype

The logotype is the primary identifier — the property name set in Adobe Garamond Pro Semibold. Below are the approved treatments for different contexts.

01Variant 1 — Name Only

THE WARRINGTON

Property name on its own. Use for digital, everyday signage, and any context where the address would be redundant.

02Variant 2 — Stacked

THEWARRINGTON

Two-line name treatment for compact or square applications — embroidery, social avatars, narrow collateral.

03Variant 3 — Name with Location

THE WARRINGTON3831 TURTLE CREEK BLVD

Name paired with the street address. Primary exterior use — monument signs, building wayfinding, the front of business cards.

04Variant 4 — Name with Full Address

THE WARRINGTON3831 TURTLE CREEK BLVD · DALLAS, TEXAS

Name with full street address, city, and state. Use on formal stationery, plaques, and print collateral that travels off-site.

Logomark

The finalized logomark — used independently when the full logotype isn’t needed (favicon, amenity markers, embroidery, social avatars).