Logo & Typography System
The identity system is built on two typefaces selected during the brand exploration process.
Weight: Semibold (600) — selected for its commanding presence at display sizes without losing the elegance of the Garamond letterforms. The semibold weight holds up well on signage, embroidery, and digital at any scale.
Used for the property name, headings, and any primary typographic element. Always set in uppercase with generous letter-spacing.
Weight: Regular (400) — a clean, contemporary sans-serif that complements Garamond without competing with it. Its open, geometric forms read clearly at small sizes and provide a modern counterpoint to the serif headline.
Used for addresses, subheads, supporting copy, and wayfinding. Set in uppercase with wide tracking for secondary lockup lines; sentence case at regular tracking for body text.
The logotype is the primary identifier — the property name set in Adobe Garamond Pro Semibold. Below are the approved treatments for different contexts.
The finalized logomark — used independently when the full logotype isn’t needed (favicon, amenity markers, embroidery, social avatars).
